Salt and earth, and where they come from.

Salt & Mūd is named for what it is made from. Salt and mud are the two materials of the Dead Sea, the lowest place on land. Salt is pale and crystalline; it clears. Mud is dark and dense; it holds. Everything we make keeps the two in balance.

Our knowledge of them began in 1978, in a small factory in Jordan founded by a pharmacist. His son, Muhannad Muhtaseb, grew up spending his weekends at the Dead Sea. In early 2013 he established our company in the UAE, bringing Dead Sea products to spas, beauty centres and hotels. In 2022, he launched Salt & Mūd.

Every formula is made in the UAE with Dead Sea minerals. Every scent is composed with perfumery materials from Grasse and inspired by the Emirates. Every bottle is glass, made to stay on your basin and be refilled.

Today Salt & Mūd is found in more than 400 of the UAE's finest restaurants, in high-end gyms and Pilates studios, on board private jets, and in homes around the world. Most people discover it the same way: at a basin, reaching for the bottle to read the name.

Bright and grounded, by origin.