Salt & Mud is a luxury natural skincare brand born in 2021 in the United Arab Emirates, founded by visionary entrepreneur Muhannad Muhtaseb.

Rooted in the ancient healing traditions of the Dead Sea and refined through the elegance of modern Middle Eastern living, Salt & Mud exists at the intersection of nature, science, and sustainability.

The brand’s story begins in Jordan, where Muhannad was immersed in the world of mineral-based skincare through his family’s pioneering cosmetics business established in 1998. 

This early exposure to the therapeutic richness of the Dead Sea instilled in him a deep respect for nature’s power to restore and heal. After relocating to the UAE a hub of design, luxury, and forward-thinking hospitality he envisioned a brand that would marry this elemental wisdom with a contemporary, conscious lifestyle. 

Salt & Mud is more than skincare it is a sensory journey.

Each product is meticulously crafted using potent Dead Sea minerals, plant-based actives, and pure essential oils to deliver results that are both visible and deeply rejuvenating. The brand’s formulas are clean, cruelty-free, and thoughtfully designed to respect the skin’s integrity while honoring the Earth.

Sustainability is not a trend for Salt & Mud it is a philosophy.

From responsibly sourced ingredients to low-impact production methods and fully recyclable packaging, every step of the process reflects a deep-rooted commitment to preserving our planet. Proudly made in Dubai and delivered to the world, Salt & Mud represents the excellence and innovation of the UAE on a global stage. 

We honor every partnership and client with integrity, reliability, and a promise to fulfill our commitments on time, every time. From luxurious bath rituals to daily skin essentials, Salt & Mud invites you to reconnect with nature, embrace conscious beauty, and indulge in wellness without compromise. Trusted by five-star hotels, wellness sanctuaries, and discerning individuals across the region, Salt & Mud is a tribute to timeless beauty, rooted in Earth and elevated by intention.

Salt and Mud is crafted for those who value quality over quantity, and seek authenticity in every detail.